![]() An advertiser that exclusively publishes large-sized ads would likely achieve a high CTR, but not enough reach or diversity of placement. Google tends to have a lot of inventory for medium and small ad spaces, with relatively less inventory of larger ad spaces. ![]() This is because of how Google’s ad inventory impacts the availability of display ad space in its network. In fact, doing so would probably be detrimental in most cases. However, that doesn’t mean that digital marketers should only serve large display ad sizes. In addition to having higher average click-through rates, larger ads are also more likely to get conversions after each click. That seems fairly logical since a bigger ad takes up more space on the screen and is more likely to draw the viewer’s attention. The available data shows that larger ad sizes perform better than smaller ones. What You Should Know about Display Ad Sizes In this resource, we’ll highlight the most popular Google display ad sizes, explain the relationships between ad size and performance and supply you with a cheat-sheet of the top-performing display ad sizes on the Google network. Even if you know how to create display ads, choosing the wrong sizes for your campaign could mean that all your hard work goes to waste.Įvery digital marketing professional should be aware of the best performing and most common ad sizes supported by the Google display network. The Google display ad sizes that you choose can and do have a huge impact on the overall success of your campaign. Unsurprisingly, this is usually a bad move. The Google display network supports a diverse range of banner sizes, which can sometimes tempt the uninitiated to simply pick whichever ones seem most convenient and forge ahead to create ads. Are you using the most popular and best performing Google display ad sizes to drive success for your campaigns?Īs you start to design ad creative for your next online advertising campaign, one of the first things you’ll need to decide is how to size your ad banners. ![]()
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